The Surgent Foundation
Everything a word-of-mouth business needs to get online — in one package.
Custom website. AI receptionist. Google Business Profile + 15 directory listings. Ongoing GBP and citation maintenance. The cleanest start for businesses who've grown on referrals and are ready to add a digital growth channel.
The short version
The Surgent Foundation bundles a custom website, AI receptionist, and Local Foundation Setup into one package built for word-of-mouth businesses making the leap to digital — priced below buying the three à la carte. Optional add-ons: Google Ads, Meta Ads, Google + Meta combined, or the Local SEO Engine. When you take Foundation + ads + Local SEO Engine, every add-on setup fee is waived. Scoped and quoted on the call.
Engagement
Custom-quoted
Scoped on the call against what you already have running. Every account stays in your name.
What this fixes
Problems this solves.
Word-of-mouth businesses have a digital ceiling
Referrals built the business. But the friends-of-friends who want to find you online can't. The result: a ceiling on growth that's invisible until you look for it.
Buying services à la carte is confusing
Five separate services. Five separate setups. Five separate decisions. Most business owners just want one number to say yes to.
Half-built digital infrastructure leaks money
A new website without a Google Business Profile. A GBP without citations. Citations without an AI receptionist catching the calls. Every gap is a customer lost.
What's included
What you actually get.
Custom website (15–20 pages)
Hand-coded, mobile-first, with SEO + GEO schema baked in. Lighthouse 95+. Live in 7–14 days. You own the code, domain, and hosting from day one.
AI receptionist (24/7)
Answers every call in under a second. Trained on your services. Books straight to your calendar. Zero voicemail.
Google Business Profile built or fully optimized
Photos, hours, services, attributes, categories, Q&A — tuned for the queries your buyers actually search.
Listed correctly on 15 high-trust directories
Yelp, BBB, Apple Maps, Houzz, Angi, Bing — the directories Google actually credits. Name, address, and phone fixed everywhere they're inconsistent online.
Ongoing GBP and citation maintenance
Your GBP doesn't go stale. Monthly posts, photo refreshes, Q&A seeded and answered, reviews responded to. Listings stay clean as your business changes.
Every account in your name
Domain, hosting, GBP, directory listings — all under your logins from day one. The work comes with you if you ever leave.
Proof
Clients we've shipped this for.
Residential Roofing · South Florida
Molsbee Roofing
First qualified lead in 14 days. Fully booked in 90.
Family-owned roofer with fifty years of craftsmanship and zero digital leads. Surgent rebuilt the site, launched two Google Ads campaigns, deployed the AI receptionist, and turned the phone on.
Read the case study →
Commercial Roofing · South Florida
Sustainable Roofing Technologies
Missing from the directories Google credits. Found and fixed.
Sustainable Roofing Technologies was already serving Marriott, Hyatt, and CBRE — but their digital footprint didn't match the credibility of the client roster. The audit alone exposed more gap than most agencies close in a year.
Read the case study →
Frequently asked
Questions about the surgent foundation.
What's included in the setup?
The full custom website, the AI receptionist setup, and the Local Foundation Setup with Google Business Profile + 15 directory listings. Bought à la carte those are three separate engagements — Foundation bundles them at a discount.
What's included in the monthly?
Your AI receptionist running 24/7, plus ongoing Google Business Profile and citation maintenance — monthly posts, photo refreshes, Q&A, review responses, and listing cleanup as anything changes.
How do the add-ons work?
Foundation is the floor. Add Google Ads, Meta Ads, Google + Meta combined at a bundle discount, or the Local SEO Engine for 4 blog posts a month plus active SEO work. Each add-on has its own setup fee — unless you take all of them with Foundation, in which case every add-on setup fee is waived.
What's the 'all-in' discount?
When a client takes The Surgent Foundation + Ad Management + Local SEO Engine, the ad setup fee and the Local SEO Engine setup fee are both waived — a material cut to the upfront cost, in recognition of committing to the full stack.
What if I only want the website, not the package?
Buy it à la carte — one-time, no monthly commitment. Same applies to every component. The Surgent Foundation is the bundle for clients who want the full stack at a discount; the individual services are still available standalone.
Why is this called 'The Surgent Foundation'?
Because everything else builds on top of it. Ads need a website to land on, a phone to call, and a GBP to anchor local searches. Without those, ads burn money. The Foundation is the layer that makes everything else work.
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