Commercial Roofing · West Palm Beach, FL
Sustainable Roofing Technologies
Missing from the directories Google credits. Found and fixed.
Sustainable Roofing Technologies was already serving Marriott, Hyatt, and CBRE — but their digital footprint didn't match the credibility of the client roster. The audit alone exposed more gap than most agencies close in a year.
The challenge
Where they started.
SRT had built a $5M+ commercial roofing business on relationships with hospitality and commercial real-estate operators — Marriott, Hyatt, CBRE. The work was excellent, the reviews from clients were excellent, the digital footprint was a disaster. The Google Business Profile was unverified. The website was a stale brochure. Most damaging: SRT was missing from the 15 directories Google actually credits — the ones property managers' Google results pull from when they need a commercial roofer. To anyone googling 'commercial roofer West Palm Beach,' SRT effectively did not exist.
The approach
What Surgent did.
- 1
Ran the Local Foundation Setup — audited every high-trust directory Google credits (Google Business Profile, Apple Maps, Bing Places, Yelp, BBB, Houzz, plus the rest of the 15).
- 2
Claimed every missing listing, verified ownership, and synced name, address, and phone data across the network.
- 3
Rebuilt the Google Business Profile with proper service categories, service areas, full hours, and a portfolio of commercial work photography.
- 4
Layered on the Local SEO Engine — monthly blogs, active Google listing management, social posts cross-published to Instagram + Facebook.
- 5
Optimized the website for commercial-roofing queries (insulation, single-ply, TPO, hospitality roofing) with schema markup AI engines can parse.
The result
What changed.
Within thirty days, SRT was listed, verified, and ranking in the local map pack across every directory we touched. The Google Business Profile started receiving views and direction requests for the first time. Most importantly, when a Marriott property manager Googles 'commercial roofer near me,' SRT now shows up.
Most missing
High-trust directories before
15 of 15
High-trust directories after
$5M+
Annual revenue (commercial)
30 days
Audit-to-live
What we shipped
- Local Foundation Setup (Google Business Profile + 15 high-trust directories)
- Local SEO Engine (monthly blogs + active GBP + social)
- Website optimization
- Schema engineering
In their words
“We were basically a ghost online. Inside the first month they had our Google listing dialed in, our business listed correctly on the directories Google actually credits, and finally showing up where our customers were already looking.”
Sustainable Roofing Technologies
$5M+ commercial roofer · West Palm Beach
More work
Other clients we've shipped for.
Residential Roofing
Molsbee Roofing
First qualified Google Ads lead in 14 days. Fully booked in 90.
Peptide E-Commerce
Amino Fuel Labs
Custom site, age-gate, full checkout, and the whole DTC stack stood up end-to-end in three days.
Bridal Concierge
Paulaje Specialties
Custom site + Google Business Profile + content production turning the brand's digital footprint on for the first time.