Residential Roofing · Palm Beach County, FL
Molsbee Roofing
First qualified lead in 14 days. Fully booked in 90.
Family-owned roofer with fifty years of craftsmanship and zero digital leads. Surgent rebuilt the site, launched two Google Ads campaigns, deployed the AI receptionist, and turned the phone on.
The challenge
Where they started.
Molsbee Roofing had been operating in Palm Beach County for nearly fifty years on word-of-mouth and a thinning Yellow Pages legacy. The existing website wasn't ranking, the Google Business Profile was unverified, and there were no paid campaigns running. Inbound calls were sporadic — most days the phone didn't ring at all. The owner was watching newer competitors with worse craftsmanship pull the jobs that should have been his.
The approach
What Surgent did.
- 1
Rebuilt the website end-to-end — 18 pages of custom code, mobile-first, with service-area landing pages for every town in the county.
- 2
Claimed and optimized the Google Business Profile, added service categories, uploaded 30+ portfolio photos, and started a weekly post cadence.
- 3
Launched two Google Ads campaigns — Search (roof replacement, roof repair, roof inspection) and Local Services Ads — with neighborhood-level geofencing.
- 4
Deployed the Surgent AI Receptionist to catch after-hours and overflow calls, qualify the lead, and book the appointment straight to Merrick's calendar.
- 5
Cleaned up citations across the 15 directories Google trusts most (Apple Maps, Bing, Yelp, Houzz, Angi, BBB, Nextdoor).
The result
What changed.
The first qualified Google Ads lead came in on day 14. By day 90, Molsbee's job calendar was fully booked through the season. The AI receptionist had handled 200+ inbound calls without dropping one. The owner stopped checking voicemail.
14 days
First qualified lead
90 days
Time to fully booked
200+
Calls answered
0
Missed calls
What we shipped
- Custom website (18 pages)
- AI Receptionist
- Google Ads management
- Local Services Ads
- Local Foundation Setup (Google Business Profile + 15 high-trust directories)
In their words
“We went from zero digital leads to fully booked in 90 days. They completely transformed our online presence.”
Merrick Molsbee
Owner, Molsbee Roofing
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