Marketing Agency for Contractors
Marketing that fills the contractor's project pipeline.
The remodel customer Googles for weeks before they call. We make sure your name is in every research session, every AI answer, and every retargeting ad until they pick up the phone.
What we do for general contractors and remodelers
Surgent is a marketing agency for general contractors and remodelers — full-service builds, kitchen + bath remodels, additions, exteriors. We architect lead-gen for high-ticket projects ($25K+ avg) with custom websites, AI receptionists, Google Ads, and Meta retargeting that turns research-phase homeowners into consultation bookings.
What's broken
Where general contractors and remodelers lose deals.
$25K+ projects have long consideration cycles
A kitchen remodel customer researches for 4–8 weeks before they book a consult. If you're not visible across that whole window, you're not in the final three.
Lead quality matters more than lead volume
Twenty bad-fit leads waste a sales day. Five qualified leads close two jobs. Most agencies optimize for the wrong metric and you pay for it in your sales rep's time.
Pinterest, Houzz, Instagram all matter
Contractor research happens across Google, Pinterest, Houzz, and Instagram. Most agencies cover one channel poorly. We cover them as a system.
What we ship
The full contractors marketing stack.
Custom contractor website with project portfolios
Project-by-project portfolio pages with high-resolution photography, scope details, and budget transparency. Consultation booking flow that captures budget + timeline + project type.
AI receptionist for qualifying high-ticket leads
Trained on your service area, project scope, and budget ranges. Filters out tire-kickers before they hit your sales rep's calendar. Books only qualified consultations.
Google + Meta ad campaigns for remodel-intent traffic
Search campaigns on kitchen remodel, bath remodel, home addition, exterior renovation. Meta retargeting with before/after creative. Pinterest + Instagram organic for top-of-funnel inspiration.
Google Business Profile + Houzz + Angi presence
GBP optimized for general contractor and specific remodel service categories. Houzz, Angi, HomeAdvisor, and Thumbtack profiles claimed and synced.
Frequently asked
General contractors and remodelers ask us this.
What's the average lead cost for a general contractor?
Depends heavily on market and project type. Kitchen remodel leads typically run $80–$250 per qualified consultation in mid-major markets. Addition / new-build leads can run $150–$500. We tune campaigns to your target lead cost based on your average project size and close rate.
How does the AI receptionist qualify high-ticket contractor leads?
Trained on your minimum project budget, service area, project types, and timeline windows. Asks the right questions to filter out tire-kickers — 'when are you planning to start?', 'budget range?', 'have you secured financing?'. Only qualified callers get booked to your sales rep.
Can Surgent handle multi-trade contractor businesses?
Yes. We service general contractors, design-build firms, remodelers, additions specialists, exterior contractors, and adjacent trades. The platform supports multiple service categories per business — the website and ads adapt accordingly.
What's the typical engagement length?
90-day minimum to start, then month-to-month with 30 days' notice. Most contractors stay 12+ months because the pipeline compounds, but there's no contract obligation past day 90.
Ready to start running your contractors marketing?
Live in 72 hours. First lead in 14 days. Every account in your name.