HVAC Marketing Agency
Marketing for HVAC contractors with year-round demand.
Heating, cooling, refrigeration — the work doesn't stop, and neither does the phone. We make sure every emergency call gets answered and every service call gets booked.
What we do for HVAC contractors
Surgent is an HVAC marketing agency that builds custom websites, deploys 24/7 AI receptionists, runs Google Ads, and manages local SEO for heating, cooling, and refrigeration service businesses. We architect seasonal ad cadence so capacity matches demand, and we make sure every emergency call gets picked up — Christmas morning, 2am Sunday, six callers at once. Pricing starts at $999/mo with no contract lock-in.
What's broken
Where HVAC contractors lose deals.
Emergency calls go to voicemail
The HVAC customer who calls at 9pm with a busted compressor calls the next contractor on the list if you don't pick up. Voicemail is a lost job.
Seasonal demand swings
Summer cooling, winter heating, spring maintenance. The ad spend that works in July is wrong for January. Most agencies set it once and forget.
Locked into contracts you can't get out of
Scorpion, Hibu, Thryv — they charge $5K–$25K/mo on multi-year contracts and own your accounts. When you leave, the accounts go with them.
What we ship
The full hvac marketing stack.
Custom HVAC website with service categories
Heating / cooling / refrigeration / commercial / residential separated into proper service pages. Schema markup tuned for emergency-service queries.
24/7 AI receptionist
Catches every after-hours emergency call. Qualifies the customer (residential vs. commercial, urgency, system type), books the appointment, and pushes it straight to your dispatch.
Seasonal Google + Meta ad cadence
Search campaigns swap creative + bid strategy by season. Cooling campaigns ramp May–September. Heating campaigns ramp October–March. Maintenance plans run year-round.
Google Business Profile + 15 high-trust directories
Google Business Profile optimized for HVAC service categories. Citations across Yelp, Angi, HomeAdvisor, Thumbtack, BBB, plus HVAC-specific directories like ACHRNews and ACCA member lookup — the directories Google actually credits.
Frequently asked
HVAC contractors ask us this.
Can the AI receptionist handle emergency HVAC calls?
Yes. The AI receptionist is trained on your service categories, after-hours pricing, and dispatch logic. It answers under one second, qualifies the urgency (system out vs. routine), captures the address and system type, and books the visit to your calendar. We've tuned it specifically for HVAC emergency-call patterns.
How do you handle seasonal swings in HVAC marketing?
Campaigns reset on a quarterly cadence — cooling-focused ads ramp in late spring, heating-focused ads ramp in late summer, and maintenance-plan ads run year-round. Budget shifts with demand, not against it. We don't set-and-forget like Scorpion does.
Will I own my HVAC marketing accounts?
Yes — every account (Google Ads, Meta, GBP, the website, every domain) is in your name from day one. Month-to-month after a 90-day pilot. No multi-year lock-ins.
How fast can you launch an HVAC marketing campaign?
Forty-eight to seventy-two hours. The website goes live, the AI receptionist is trained on your services, the Google Business Profile is optimized, and the ad campaigns are drafted — all inside 72 hours of kickoff.
Ready to start running your hvac marketing?
Live in 72 hours. First lead in 14 days. Every account in your name.